Research Methods | Spring 2021

Reflection from guest lecture

After the guest lecture last class, our group wanted to fully contextualize our research plan within our problem space. Rather than asking general questions about what research methods we can use, we wanted to shift gears and understand the impact of the decisions we would be making.

We understood that we needed to have a conscientious and ethical research process and part of doing that is being well informed about the problem space and understanding the specific needs and wants of our stakeholders.

Clarified + Updated Research Plan:

Post-Presentation Refined Research Plan (2/24):

Communications Studio | Spring 2021

REI KAWAKUBO (1942- Present)


1. Poster

2. Booklet

3. Mobile Experience

4. Video

5. Responsive Web Experience


To begin my process, I began by searching for my design hero. I don’t have a specific group of designers I look to for inspiration (although I might start doing that now), I have always been interested in getting to better understand non-American design(ers) so I started there.

In my search, I came across a few people that really stood out to me: Willi Smith (he is American), Rei Kawakubo and Sang Soo Ahn. I was intrigued by how each of them became the trailblazer in the work they pursued, be it streetwear, Korean typography, or the whole fashion industry.

Research Methods | Spring 2020

To prepare for the Speed Dating activity, I researched the Card Sorting research method. Over the course of several rounds, I was able to learn more about Kano Analysis, A/B Testing, and Stakeholder Maps.

In each round, we answered three questions after sharing both methods:

1. In what ways can these methods work together? If not explain why.

2. Are there any prerequisites for their application together? (What would you need to know?)

3. Would you use these methods together, or either one, in your group project? Explain (gut check)

A) Kano Analysis (Nicole Yu)

  1. Kano Analysis can be paired with Card Sorting quite well

Research Methods | SPRING 2020

Card sorting is a common User Experience (UX) research method that puts user-driven grouping and categorization as the basis for assessing information structures and data analysis. Most card sorting activities involve the researcher providing a physical (or digital) set of concepts/words written on separate cards. The test subjects are then tasked with organizing these concepts in whatever structure or system makes most sense to them. Card sorting can be of use when attempting to create business frameworks, designing digital interfaces, or simply synthesizing a set of data points. …

Research Methods Spring 2020


Chris Han

I think for this class activity it was actually easier than normal to admit and share my “shortcomings” to my group. Because these “lackings” are not a part of who I am but rather just simply an area I need to grow in, it was a lot easier to share without feeling super vulnerable. It was actually harder to find an area I believed I was competent in, however. …


Final Video


A conversational reflection on Design Studies and practices // by Holly Liu + Francis Park

Francis: Holly, I’ve been thinking about our recent classes and I’m trying to connect Emotion/Feeling and Cognition. Approaching design with the idea that my designs allow users to learn and create an emotional bond helps me to lean into conversations about Design Justice and Alterity, which are things I want to be conscious of when designing!

Holly: Right! Dan’s talk on Design+Cognition led to introspection on how I engage with these practices as both a designer and consumer.

“How does one’s interactions with the world…

Communications Design (Motion Graphics)


After the spread, we were assigned with making an AfterEffects animation video to further communicate the message of the typeface.

Here is my final spread as reference to what I’m working off of.

(*Revisit my spread to see the changes I made!)

Final spread submissions

I think there are some characteristics of this spread that I plan on bringing over to the video medium; the shapes (square, circle, triangle), the Nobel “branding”, and the emphasis on the date and time period. …

Francis Park


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